challenge:
Get RXBAR protein snacks in the hands of a fitness-focused audience. And do it during a pandemic that requires gyms to close across the country.
solution:
Create a partnership that fuels fitness from anywhere.
all burn, no b.s. & live sponsorship
Over the course of a month, 2,055 obé members tuned into eight (8) RXBAR-sponsored live classes.
Over 4 weeks, our All Burn, No B.S. online classes garnered over 8,000 views.
This live sponsorship allowed us to grow awareness and increase engagement with a more fitness-focused audience.
EMAIL ANNOUNCEMENT
We sent an email to our medium and heavy consumers, announcing the partnership and offering them a free one-month trial to obé Fitness.
SAMPLER PROGRAM
After finishing a workout class, obé members signed up to receive an exclusive obé variety pack of RXBARs with a surprise sample of RX A.M. Oats.
SWEAT FOR SUMMER SWEEPSTAKES
We took our partnership one step further by inviting like-minded brands, such as Liquid I.V. and BeeKeeper’s Naturals, to participate in a giveaway. In total, there were 4,686 entries, of which 1,942 were new subscribers.
RXERCISE IGTV CLASS ENGAGEMENT
Fans expressed their excitement about the partnership when tuning into our #RXercise IGTV Express Core obé Fitness class, the highest-engaging IGTV class of Q3.
IN TOTAL, the partnership GARNERED 7.4 MILLION IMPRESSIONS ACROSS ALL CHANNELS, INCLUDING:
Over 8K program views & 2K live class views
Over 1M social impressions
4.85M site impressions (including billboards, on-screen logo lock-up, live schedule inclusion & interstitial video)
1.3+ email impressions
Overwhelmingly positive sentiment amongst members